Policy comparison pages
High-intent content around quotes, carriers, and plan types.
Tools & checklists
The best monetisation here is better coverage decision support
InsuranceGuide should earn by helping readers compare policies, evaluate risk tradeoffs, and choose useful quote or coverage tools — not by pushing sloppy insurance content into high-stakes decisions.
What belongs here
Deductible and limit worksheets
Simple tools that help readers reason through the real tradeoffs.
Coverage gap checklists
Practical assets that can later support lead capture or quote flows.
Best first monetisation pages
Best term life options by situation
Strong relevance with clear commercial intent.
Health deductible decision worksheet
Excellent fit for the current content base and future lead capture.
Small business insurance checklist
A high-value, action-oriented asset for a more commercial category.